Rob Heath

Design director shaping product and brand as one system.

Fluent in strategy and craft, with 15+ years across fintech, iGaming, entertainment, energy, telco, and SaaS. I lead design teams, build scalable design systems, ship products and creative, prototype with AI, and illustrated in 3D.

Brands I've collaborated with

Selected work

  1. LendingTree

    Senior UI/UX Designer across both sides of the lending marketplace, covering lender dashboards, consumer lead-gen forms, a site-wide brand redesign, and 3D poster work for headquarters.

    Wins: Shipped major brand redesign · Scaled high-converting forms with 4-8% lender form completion lift

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  2. Pidwin

    Design Team Manager for a portfolio of crypto casino and gaming platforms. Built the design department from scratch, led product design across proprietary games and platform features, and owned creative direction for marketing, 3D illustration, and brand.

    Wins: Released 3 games · Increased player retention · Created multi-brand design system · Led multi-disciplined design team

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  3. AWeber

    Brand and product design for an email-marketing SaaS, spanning landing pages, customer portals, a 3D visual system, mascot work, and growth assets.

    Wins: Shipped holistic brand refresh across site, customer product, and marketing assets · Lifted FTU conversions 6%

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  4. Red Ventures

    Design Lead & Front-End Developer across four brand partnerships: ChooseEnergy, Hulu, GoodCall/MyMove, and FirstEnergy. Full-stack design work from brand redesigns to checkout flows to SEO templates.

    Wins: Shipped ChooseEnergy rebuild in 30 days · Produced Hulu content hubs · Developed Movers platform for MyMove

    See the project