Red Ventures

Red Ventures is a digital lead generation powerhouse focused on lifetime customer acquisitions. Think telecom, insurance, credit cards, and all the essential services you already budget for every month. As a design lead and front-end developer, I was embedded in rapidly shifting partnerships, each with a unique audience, a different business model, and a fresh set of constraints. The work was relentlessly conversion-focused, heavily cross-functional, and always moving fast. One of the best examples of this high-speed environment was the ChooseEnergy overhaul. With a tight one-month turnaround, I led a top-to-bottom redesign of both the brand and the UI/UX of this consumer energy plan aggregator. I created a fresh, modern logo to convey clean energy and simplicity, while completely revamping the core SEO and cart experiences. This required auditing and streamlining over 300 existing SEO templates to maximize our reach and creating a comprehensive and dynamic design system. Working in lockstep with the development team, we turned an outdated site into a sleek, high-performing platform and delivered a flawless launch right on schedule.

Powering up the logo

Landing page redesigns

The cart

A complete overhaul of plan selection and checkout, aligned with Red Ventures' tech stack. Sorting, filtering, recommended offers, and a streamlined enrollment form for follow-up verification by the energy consultant team. The full experience redesigned for mobile.

As the design lead for the Hulu partnership at Red Ventures, I had the exciting opportunity to use popular tv show imagery to craft unique content hubs that drove user account sign ups on their .com. By anchoring these hubs with unique experiences like long-form episode previews of hit series and immersive video backgrounds that teased action and intrigue, I was able to increase account sign ups. The final designs successfully transformed passive browsing into active engagement, improving content discovery and boosting conversions.

Show hub

Video cover template

Genre hub

Building a new movers marketplace presented the unique design challenge of turning a naturally high-friction user journey into a seamless booking experience. I designed the end-to-end UI and UX for GoodCall, a scholarship search engine that was pivoting into a dedicated moving platform for college students. Focusing heavily on the intake page, we needed to capture complex user data without causing drop-off. To solve this, I engineered a dynamic search component that felt like an engaging interaction rather than a tedious form. Just as the project gained momentum, GoodCall was acquired by MyMove. Navigating this sudden business pivot went surprisingly smooth. I was able to rapidly realign the platform's visual language to match the new parent brand and orchestrate a successful handoff to an incoming engineering team, right before transitioning to my next major initiative with ChooseEnergy.

Search intake page

Search results page

Lead intake form

Due to the fact that many local moving companies do not have digital scheduling availability, many scheduling requests were asynchronous.

Acquisition pivot, GoodCall is now MyMove

While transitioning between major partnerships, I stepped in to accelerated product launch for FirstEnergy. The business operated on a model similar to ChooseEnergy but on a narrow geo-targeted scale. They urgently needed a mobile gateway for users to easily start, transfer, or stop their utility service. I took ownership of designing and shipping an intuitive multi-step form, creating a frictionless user experience that successfully routed complex work orders straight into their service provider API backend.

Red Ventures put me in a different brand, a different audience, and a different business problem every few months. I rebuilt ChooseEnergy from the ground up in 30 days, from the core brand straight through to checkout. I helped design content experiences for one of the largest streaming platforms in the world. I kept a movers marketplace alive through a mid-project acquisition. Ultimately, this relentless pace did more than just make me a faster designer. It shaped me into a highly adaptable problem solver who knows exactly how to drop into an unknown industry, align user needs with aggressive business goals, and deliver experiences that convert.