Rob Heath

Design leader shaping products and brands

Product designer with experience shipping web and app UI/UX, plus brand creative across fintech, SaaS, and consumer platforms. Built and scaled design systems, led product features end to end, and shipped front-end code alongside design. Combines strategic direction with hands-on execution in Figma, code, and AI-accelerated workflows.

Brands I've collaborated with

Selected work

  1. LendingTree

    Lender campaign dashboards, complex lead-generation forms, and a comprehensive brand redesign.

    Wins: Shipped major brand redesign · Scaled high-converting forms with 4-8% lender form completion lift

    View Case Study
  2. Flyclops

    Meta-game product mvp, multiple feature updates, and creative marketing design.

    Wins: Launched in-game emotes (80% adoption) · Shipped persistent chat · Built meta-game MVP · Boosted app conversions 4%

  3. AWeber

    Brand refresh and full website redesign, customer help portals, and creative marketing design.

    Wins: Shipped holistic brand refresh across site, customer product, and marketing assets · Lifted FTU conversions 6%

    View Case Study
  4. Pidwin

    Original casino games, multiple platform updates, and creative assets for both games and marketing.

    Wins: Released 3 games · Increased player retention · Created multi-brand design system · Led multi-disciplined design team

    View Case Study
  5. Red Ventures

    Conversion focused UI/UX for multiple partnerships in energy, entertainment, and home moving.

    Wins: Shipped ChooseEnergy rebuild in 30 days · Produced Hulu content hubs · Developed Movers platform for MyMove

    View Case Study

Side Projects